TEYprofile

Last year MPT was lucky enough to get one of the first interviews done by The Everlasting Yeah, the band formed by ex That Petrol Emotion members Reamann O’Gormain, Ciaran McLaughlin, Damian O’Neill and Brendan Kelly.

When MPT last spoke to Reamann the band were on the point of starting to record their debut album entitled ‘Anima Rising’. The resulting sessions seem to have been amongst the happiest in Reamann’s musical career.

“We did actually have a lot of fun making this record, at least as much as we did making ‘Manic Pop Thrill’. There was a lot of laughter but also a burning, intense desire to GET IT RIGHT.

“Recording was done some time ago, so we’re champing at the bit for it to be released into the wild!”

If the process was enjoyable, then the band are delighted with the results.

“From day one when we went in we were ready to explode and we managed to capture all the energy of the live show and more.

“I think the experience we already had played a part and we were incredibly focussed and got it down very quickly indeed. Huge kudos should go to Ciaran in particular for nailing his drum tracks in mostly one takes.”

Given that the first That Petrol Emotion LP was released nearly 30 years ago, Reamann is in a great position to compare the difference between a band releasing their debut LP then and now.

“Maybe it’s easier to get heard now but I don’t rightly know, I think it’s always difficult for anyone starting out in the music biz – you have to be a bit mad!!”

The years have also had an impact on the band’s personal circumstances.

“Back in That Petrol Emotion days we were young and didn’t have families and day jobs. It’s so much harder now which is why it has taken this long.”

Another big difference is that, through the internet bands, can appeal directly to fans and seek their help – a route TEY have used to release ‘Anima Rising’.

“Well, as I’m sure you know now, we’ve done it through Pledge Music and I’m happy to report that we’ve achieved 123% of our goal. That will pay for all recording and manufacturing costs and we will have a modest budget to help promote the record. We really just need distribution more than anything now.

““Officially the album will be released probably at the end of October, but all the people who pledged will have theirs CDs, LPs and downloads in a matter of weeks.

The decision to go down the crowd funding route was ultimately a simple one for TEY as Reamann explains.

“It made sense because there was no other alternative.

“Advantages: you might see some money – with no one interfering we made the record we wanted which you can’t really put a price on and the record is all the better for that, for sure.

“Disadvantages: a lot of legwork, time and energy spent on PR, incidentals and publicity.”

The mechanics of devising an inventive set of packages for the pledge scheme proved a challenge as Reamann explains.

“It was a headache but very much a learning experience. For a start I’d never do a campaign during the summer again, that was bad timing.

“However almost everything has gone – even things I thought wouldn’t , including the higher end pledges.”

Particularly from 1979 onwards, being a political band seemed a legitimate career option in music. Although there would appear to be a lot of similarities in the political environment between the last few years and the late 70s/80s, younger musicians today seem less inclined to speak out on the issues of the day.

Reamann agrees with that general sentiment but is less certain that it was necessarily a viable career option.

“I think a lot of bands now are very conservative and probably coached by management not to say anything controversial or outspoken. The scene is mostly dull as dishwater and the intensity levels and imagination seem to have all but disappeared.

“However we have no plans to be as politically outspoken this time as ultimately it had a detrimental effect on TPE’s career.”

Instead of changing the world the band have set themselves lofty musical ambitions.

“We are hoping to inspire and reenergize what appears to be a very safe and moribund music scene – we need everyone to loosen up again and shake things up.

“I’m hoping for big things. We have made a very commercial record but also one that is true to itself and full of integrity. I’m very, very excited about it.”

Despite his confidence in the record, Reamann recognises that making a great record is only half the battle – and that the really hard part will be to get the album heard.

“Very. We are persona non grata so I’m praying for a minor miracle really. We need a champion for it in the written press and in the world of radio.

“We also badly need some management to help and advise us – we have fulfilled our side of things now we need help to get this thing out into the big bad world and let people know it’s there and that it’s bloody brilliant.”

The band are hoping to support the record with some live shows but at the moment don’t have many confirmed plans so far.

“They’re quite limited at the moment due to family and work constraints. We have only actually played five times but each one of those shows has been really special. We are booked to play Glasgow in November all the same.”

Which is great news for this blogger who has yet to see the band live.

As a final word Reamann signs off with a bold statement on what we can expect from the new L.P.

“The greatest pop/rock LP of the last thirty years! I’m totally serious.”

The Pledge Music campaign finishes this evening – so there’s still just about time to chip in here.

The Everlasting Yeah play Stereo, Glasgow on Thursday 27th November 2014 [more info] – [Tickets]

 

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